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In 2019, we partnered with Mr. Atul Mahajan to develop Balance, an on-demand yoga mobile application catering to wellness-conscious users in Arizona, USA. From branding and mobile development to launching a compelling social media presence, our end-to-end execution brought the brand to life in three carefully crafted phases.
Phased Development Plan
Phase 1 – Foundation:
We focused on brand strategy and identity design, creating a calming, wellness-oriented aesthetic and a unique mascot to represent the brand’s personality.
Phase 2 – Mobile Application Development:
We developed Android and iOS applications with user-friendly interfaces, seamless scheduling, and real-time booking features tailored for yoga instructors and practitioners.
Phase 3 – Social Media & Launch Campaigns:
We built a digital presence from scratch, including content strategy, campaign creatives, and targeted outreach on Facebook and Instagram to attract Arizona’s yoga community.
The Challenge
Launching a wellness tech product in a competitive US market with no pre-existing digital identity required establishing credibility, intuitive UX, and a message that resonated emotionally with yoga enthusiasts.
What We’ve Done
The Result
- Successfully launched the app in Arizona with growing user engagement
- Created a strong social media presence from scratch with high user interaction
- Built a brand identity that stood out in the wellness tech space
- Enabled app downloads and sign-ups via digital marketing within the first 60 days