Performance Marketing

In today’s competitive digital arena, results matter more than ever. Optivana is a top-tier performance marketing company in India, offering ROI-focused strategies that help brands grow, scale, and succeed with measurable impact.

Our Performance Marketing Services

Pay-Per-Click (PPC) Advertising
We design and manage PPC campaigns that get instant visibility and measurable clicks. Our expert targeting and optimization techniques help businesses maximize every rupee spent and reach high-converting audiences.

Facebook Advertising
Tap into the massive reach of Facebook with compelling ad creatives and smart segmentation.

Optivana‘s Facebook Advertising strategies are built to generate leads, boost conversions, and increase brand awareness.

Search Engine Optimization (SEO)
Boost your organic visibility with proven SEO techniques. From keyword-rich content to technical SEO audits, we help businesses climb SERPs and attract high-quality traffic that converts.

Social Media Marketing (SMO)
Social presence matters — and we make yours stand out. Our SMO services help you engage your audience, grow your following, and build meaningful brand relationships across platforms.

Email Marketing for E-commerce
We craft personalized and automated email marketing campaigns that keep your customers engaged and coming back. Ideal for e-commerce businesses looking to drive repeat sales and brand loyalty.

WhatsApp Marketing
Reach your audience where they’re most active. With WhatsApp marketing, we help you deliver promotions, updates, and offers with unmatched open and response rates.

Our Proven Track Record

Over the past 12 months, we’ve managed ₹184M+ in ad spend and driven ₹1.48B+ in revenue for our clients — proof that performance marketing with Optivana means business.

We Work with Industries to Create Solutions that Stand the Test of Time.

We bring tailored marketing solutions to a wide range of industries, including:

Fashion
Electronics & Gadgets
Games & Sports
Pet Grooming & Accessories
Stationery & Accessories
Home Décor
Home & Office Furniture

Frequently Asked Questions

What makes Optivana different from other performance marketing agencies in India?

Optivana focuses on measurable results, not vanity metrics. Our strategies are ROI-driven, tailored to your business goals, and backed by real-time analytics — so you always know what’s working and why.

How do you measure the success of performance marketing campaigns?

We use key performance indicators (KPIs) such as ROI, cost-per-acquisition (CPA), click-through rate (CTR), conversion rate, and ROAS (Return on Ad Spend) to track success. Transparent reporting keeps you informed every step of the way.

Do you work with small businesses or only large brands?

We work with businesses of all sizes — from startups to established enterprises. Whether you're an emerging fashion label or a growing electronics brand, our customized strategies scale to fit your budget and goals.

How soon can I start seeing results from performance marketing?

Paid campaigns like PPC and Facebook Ads can generate results within days, while organic efforts like SEO take a few months to show consistent growth. Our hybrid strategies balance short-term wins with long-term gains.

Is WhatsApp marketing effective for e-commerce and B2C brands?

Absolutely! With 90%+ open rates and real-time engagement, WhatsApp is one of the most powerful tools for e-commerce businesses to deliver offers, updates, and cart reminders — driving both conversions and retention.

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