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In 2016, we partnered with Unlok, a luxury brand offering shared charter flights within India, to help establish their presence in a niche market. Our team focused on building a strong brand identity across social media and executed successful campaigns for key events such as Valentine’s Day and the T20 World Cup. By creating targeted campaigns and driving strategic partnerships, we helped Unlok achieve significant subscriptions and brand awareness.
Preliminary Campaign
We began by designing targeted campaigns for two high-profile events: Valentine’s Day and the T20 World Cup. The Valentine’s Day campaign focused on luxury travel experiences, while the T20 World Cup campaign was tailored to cricket enthusiasts looking to elevate their travel experience for the tournament. Both campaigns were designed with creative visuals and compelling copy that connected with the audience’s desire for luxury and exclusivity.
The Challenge
The primary challenge was entering a highly competitive and niche market of luxury travel within India, where awareness and trust were low. We needed to create campaigns that would resonate with the target audience while establishing Unlok as a premium brand.
What We’ve Done
The Result
- Significant increase in subscriptions, especially during the Valentine’s Day and T20 World Cup campaigns.
- High engagement rates across social media platforms, boosting brand awareness and customer loyalty.
- Established Unlok as a leading luxury shared charter flight provider within India’s competitive market.