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Optivana Digital
Optivana Digital Optivana Digital

Powering Brands with Precision

Your Growth, Our Expertise — Explore our full suite of data-driven digital marketing solutions crafted for real results.

Analytics & Conversion Optimization

Looking to improve your website performance, understand user behavior, and turn more visitors into loyal customers? You’ve landed at the right place. Optivana is a results-driven digital marketing agency in Delhi helping businesses grow smarter through strategic analytics and conversion rate optimization (CRO) services.

Why Analytics & CRO Matter More Than Ever

In today’s data-driven world, guesswork is costly. If you’re not tracking the right metrics or optimizing your customer journey, you’re leaving money on the table. Optivana brings clarity to chaos — delivering insights that power smarter decisions and real business growth.

Our Analytics & Conversion Optimization Services Include

Conversion Funnel Analysis
 We map your full customer journey to identify where users drop off — and optimize each stage for maximum retention and conversion.

Website Heatmaps & Session Recordings
 See what users are doing on your site in real-time. Identify bottlenecks, behavior patterns, and UX issues that impact performance.

A/B Testing & Multivariate Testing
 Test everything — from button colors to landing page copy — and let real data drive your site’s evolution, not hunches.

Google Analytics 4 (GA4) Setup & Custom Reporting
 We implement and configure GA4 to track advanced events, user interactions, and goal completions — with dashboards built just for your business.

Landing Page Optimization
 Design isn’t just about looks — it’s about action. We build and refine high-converting landing pages that actually perform.

Lead Flow Optimization
 From form placement to CTAs, we fine-tune every conversion point so you’re not just attracting leads — you’re converting them.

Ecommerce Tracking & Checkout Optimization
 Track product performance, cart behavior, and checkout flow to reduce abandonment and increase sales.

Custom Data Studio Dashboards
 Visualize your KPIs in a way that makes sense — and gets everyone aligned.

Industries We Work With

  • E-commerce
  • SaaS & Tech Startups
  • Healthcare
  • Real Estate
  • Finance
  • Education
  • Travel & Hospitality

Frequently Asked Questions

What is conversion rate optimization (CRO), and why do I need it?
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CRO is the process of improving your website and user experience to increase the percentage of visitors who complete a desired action (like filling a form, signing up, or making a purchase). It helps you get more value from the traffic you're already getting, making your marketing more efficient and profitable.
How do you track user behavior on my website?
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We use tools like Google Analytics 4 (GA4), heatmaps, and session recordings to understand how users interact with your site — where they click, where they drop off, and what stops them from converting. This data helps us make evidence-based improvements to boost performance.
Will A/B testing slow down my site or affect my SEO?
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No — when implemented correctly, A/B testing runs in the background without affecting page load times or SEO. Our team ensures tests are optimized for speed and follow best practices for performance and visibility.
How soon can I see results from CRO efforts?
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It depends on the volume of traffic and the scope of changes. Some improvements (like form redesigns or CTA tweaks) can yield results in weeks, while broader funnel or UX optimizations may take 1–2 months for clear data-driven outcomes.
Do I need a high-traffic website to benefit from CRO?
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Not necessarily. While more traffic means faster test results, even low-to-medium traffic sites can benefit from analytics and optimization. We tailor strategies based on your traffic level to maximize conversion potential from every visitor.
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