Campaign Design & Strategy

In a world where attention spans are shrinking and competition is just a scroll away, Optivana helps your brand rise above the noise with sharp, strategy-driven social media marketing.

We don’t just post — we build digital communities, spark conversations, and drive measurable business impact.

Our Core Social Media Marketing Services

Social Media Strategy & Planning
Custom social media strategies aligned with your business goals, industry trends, and audience behavior. No guesswork — just data-driven planning.

Content Creation & Curation
From scroll-stopping visuals to compelling copy, we craft platform-specific content that builds brand personality and drives engagement.

Creative Campaigns & Hashtag Strategy
We conceptualize and execute creative social media campaigns that generate buzz and boost reach — whether it’s a product launch or a festive push.

Profile Management & Daily Posting
Consistent, curated, and engaging — we manage your profiles end-to-end across platforms like Instagram, Facebook, LinkedIn, and Twitter.

Influencer Collaborations
Tap into authentic voices with influencer partnerships that expand your reach and build trust.

Paid Social Media Ads
Maximize ROI with expertly crafted and managed ad campaigns across Facebook, Instagram, and LinkedIn — from awareness to conversion.

Analytics & Reporting
Track performance with real-time insights, monthly reporting, and actionable recommendations to constantly refine your strategy.

Industries We Work with

We bring tailored marketing solutions to a wide range of industries, including:

Fashion
Electronics & Gadgets
Games & Sports
Pet Grooming & Accessories
Stationery & Accessories
Home Décor
Home & Office Furniture

Frequently Asked Questions

What platforms do you manage for social media marketing?

We manage all major platforms including Instagram, Facebook, LinkedIn, Twitter (X), YouTube, and Pinterest — tailoring strategies specific to each to maximize engagement and ROI.

Do you create content or do we need to provide it?

We handle everything — from creative visuals to compelling copy. Our content creation process is designed to reflect your brand voice while resonating with your target audience.

How do you measure the success of social media campaigns?

We track success using detailed analytics dashboards, covering reach, engagement, clicks, conversions, follower growth, and ROI — with monthly performance reports and strategic insights.

Can you help us run paid ad campaigns as well?

Yes! We specialize in creating, managing, and optimizing paid social media campaigns on Facebook, Instagram, and LinkedIn — whether it's for awareness, lead generation, or sales.

How do influencer collaborations work with Optivana?

We identify relevant influencers in your niche, manage outreach, negotiate deals, and coordinate content to ensure authentic collaborations that build brand trust and visibility.

Call us:

Performance Marketing

Brand Strategy & Identity