SMS & WhatsApp Marketing

Looking to boost customer engagement, drive direct responses, and build strong relationships through personalized communication? You’ve landed at the right place. Optivana is a results-driven digital marketing agency in Delhi helping businesses connect instantly with their audience via targeted SMS and WhatsApp marketing services.

Why SMS & WhatsApp Marketing Matters in 2025?

With open rates as high as 98%, SMS and WhatsApp are among the most effective digital channels for reaching your audience instantly. In a world where attention spans are shrinking and inboxes are overflowing, these platforms cut through the noise — putting your message right in the palm of your customer’s hand.

Our SMS & WhatsApp Marketing Services Include

Bulk SMS Campaigns
Reach thousands of potential customers within seconds. We craft high-converting, compliant SMS campaigns for promotions, alerts, reminders, and more.

WhatsApp Business API Setup
We help you set up and optimize your WhatsApp Business API to send verified messages, updates, catalogs, and automated replies — all from a branded profile.

Campaign Strategy & Planning
We don’t just send messages — we build end-to-end engagement funnels. From broadcast planning to audience segmentation, we map every detail for maximum ROI.

Automation & Drip Messaging
Nurture leads and re-engage customers with automated message flows. Perfect for onboarding, abandoned carts, and feedback loops.

Personalization & Segmentation
We segment your audience based on demographics, purchase behavior, and engagement to send laser-targeted messages that convert.

Real-Time Analytics & Reporting
Track delivery, open rates, clicks, and conversions in real-time. We optimize every campaign with actionable insights and transparent reporting.

Industries We Work With

E-commerce
Healthcare
Real Estate
Education
Travel & Hospitality
Finance
Retail & D2C Brands
Technology Startups

Frequently Asked Questions

What is the WhatsApp Business API and how is it different from the regular WhatsApp Business app?

The WhatsApp Business API is designed for medium to large businesses, offering advanced features like bulk messaging, automation, and integration with CRMs. Unlike the free WhatsApp Business app, the API allows for scalable communication, automated campaigns, and multi-agent access — all with official verification and the green tick badge.

Can I send promotional messages using WhatsApp Business API?

Yes, absolutely! Using Company Name’s official API setup, you can run broadcast campaigns with rich media (images, PDFs, CTAs) to your opted-in users. These campaigns are compliant with WhatsApp policies and can be customized to drive promotions, product launches, seasonal offers, and more.

How do WhatsApp chatbots help my business?

Our AI-powered WhatsApp chatbots handle FAQs, qualify leads, process orders, and even schedule appointments — all automatically. This reduces your team’s workload and provides instant responses to your customers 24/7, boosting engagement and conversions.

Is WhatsApp Marketing suitable for my industry?

Yes! Whether you're in e-commerce, EdTech, healthcare, finance, or real estate, our solutions are tailored to your industry needs. From cart recovery to lead generation and order updates, we create workflows that align with your business objectives.

How do I measure the success of my WhatsApp campaigns?

With our analytics dashboard, you’ll get detailed insights including open rates, click-through rates, delivery status, agent performance, and conversion tracking. These insights help us continuously optimize your campaigns for maximum ROI.

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Performance Marketing

Brand Strategy & Identity

Campaign Design & Strategy

Website Development

Search Engine Optimization (SEO)